FROM KEVIN’S OPERATING HISTORY
The story behind
the numbers.
Two practice examples with their starting point, business context, and source. These describe Kevin’s experience before the launch of VIBE Dental Marketing.
01 / POSH DENTAL · CHANDLER, ARIZONA
A practice with
room to change.
Kevin’s role: Chief Executive Officer, July 2014–October 2016.
Within three months of takeover
The starting point
Kevin describes an established office that had collected less than $20,000 per month for years and was not profitable before he took over.
The work described
The Posh business plan describes a distinctive pink identity, an emphasis on comfort and customer service, staff training, and online marketing. Kevin’s operating role connected the practice’s positioning with day-to-day execution.
The reported outcome
Kevin reports monthly collections above $80,000 within three months. The older Posh plan describes approximately $20,000 to $80,000 over that period.
How to read this example
Sources: Kevin’s October 2026 account, his operating résumé, and the earlier Posh business plan. The monthly collections definition comes from Kevin’s confirmation. The figures are approximate and have not been independently audited; underlying monthly reports are not published here. This account does not isolate the effect of branding or SEO, establish profitability after the change, or represent a typical client result.
02 / VIBE DENTAL · MESA, ARIZONA
A practice launch.
A recognizable brand.
Kevin’s role: Chief Executive Officer, nonclinical operations, September 2022–present.
The starting point
Kevin describes VIBE as a practice startup, with the brand and business developed from the beginning.
The work described
Kevin reports an emphasis on SEO, online visibility, and practice execution with limited marketing spend. His résumé describes responsibility for staffing, scheduling, patient access, budgets, vendors, and performance reporting.
The operating context
The practice has 10 operatories and operates seven days a week. Its collections reflect clinical capacity, service mix, staffing, and other business factors as well as patient demand.
- Monthly collections by year one
- $100k
- Monthly collections by year two
- $200k
- Reported current new patients per month
- 100–150
Approximate milestones supplied by Kevin in October 2026.
2025 collections in the practice records
VIBE Dental Mesa recorded approximately $1.84M in collections for January 1–December 31, 2025, according to its practice management report and categorized annual statement. These are unaudited practice records. Collections are not profit, and this annual total does not verify the separate monthly milestones.
Kevin also describes a projected monthly collections pace of $300k. That projection is separate from the historical milestones and is not presented as a confirmed completed month.
How to read this example
Sources: Kevin’s October 2026 account and operating résumé for the history and monthly milestones; the VIBE Dental Mesa Analysis Summary for January 1–December 31, 2025 (page 4, generated January 2, 2026) and the categorized annual statement for the 2025 collections total. Monthly milestones and current patient volume remain founder-reported. No independent audit, channel attribution study, or paid-spend reconciliation is supplied here. The story does not establish an SEO-only result, a result delivered by this new agency, or an expected outcome for another practice.
APPLY THE THINKING TO YOUR OFFICE